-13%

TVs

LG UP7700 55″ 4k Smart UHD TV

Real 4K Display
webOS® 6.0 & AI ThinQ® w/ Magic Remote
Active HDR, Filmmaker Mode™, Bluetooth Sound Ready
Netflix, Apple TV+, Disney+, Prime Video, LG Channels
Google Assistant & Alexa Built-in, Apple Airplay 2/Homekit

STORE PICKUP ONLY

$699.99 ~~$800.00~~

Real 4K UHD.
Unreal immersion.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)

This isn’t just big.
It’s epic.

LG UHD TV combines 4K picture quality with an incredibly large screen to deliver an all-new level of immersion.

In a living room, there is a large screen TV displaying an image of a big whale in the sea.

*The TV stand in the image may vary from the actual product.

Entertainment

Home to all your favourites

Access the Apple TV app, Disney+, Netflix, and Prime Video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*****Supported service may differ by country.

Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director’s vision brought to life

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.

WATCH THE FULL VIDEO

Play like a boss

Jump into the action. Game Optimizer, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive.

A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video)

*The TV stand in the image may vary from the actual product.

Game Optimizer

Quick and easy game setup

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

HGiG

Immerse yourself in the game

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

A close up of a player playing a bike racing game on a TV screen.

Low Input Lag

Complete control without delay

LG UHD TVs allow users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you’re in the stadium. Bluetooth Surround Ready lets you experience the game as though you’re right on the sidelines. And with Sports Alert you’ll always know when your favourite teams are playing.

A TV screen playing a video of a soccer player making a goal during a soccer game. (play the video)

*The TV stand in the image may vary from the actual product.

Sports Alert

Never miss your team play

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favourite teams, start times, and scores — even while you’re watching other content.

*Usage may vary by country.

A family sitting on a couch watching soccer on TV

Bluetooth Surround Ready

A clear home advantage

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.

*Speakers sold separately.

Enhance Your Interior

Add UHD to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

A luxury living room with a TV displaying an aerial view of woods in red.

*The TV stand in the image may vary from the actual product.

Quad Core Processor 4K

Enhance everything you watch

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality.

A TV screen displaying a port city where buildings are painted in multiple colors and little boats are anchored in long and narrow harbor.

AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

A TV screen showing various contents listed and recommended by LG ThinQ AI

Core functions of magic remote control shown in pictogram

New Magic Remote

More like a magic wand

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.

*Magic remote availability differs by country.

Voice Command

Your central hub of convenience

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG TV with your voice and access entertainment faster.

*Google is a trademark of Google LLC.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Voice Command availability may vary by products and countries

*This product does not include an antenna or the cables to connect an antenna or external devices.

Category: TVs Tags: 4k UHD Tv, LG TV, UHD Tv, WebOS Smart Tv

PICTURE(PANEL)

Display Type

4K UHD

Display Resolution

3840 x 2160
Backlight Type

Direct

PICTURE(PROCESSING)

Picture Processor

Quad Core Processor 4K

Refresh Rate

TruMotion 120 (Native 60Hz)
HDR (High Dynamic Range)

Active HDR (HDR10, HLG)
HDR Dynamic Tone Mapping

Clarity

Double Step Noise Reduction
Sharpness Enhancer
Colour

Advanced Colour Enhancer
True Colour Accuracy

Resolution Upscaler

4K Upscaler
Filmmaker Mode™

Yes

GAMING

Game Optimizer

Yes

ALLM (Auto Low Latency Mode)

Yes
HGiG

Yes

AI TV(ARTIFICIAL INTELLIGENCE)

LG AI ThinQ®

Yes

Google Home Compatibility

Yes (Google Home device sold separately)
Amazon Alexa Compatibility

Yes (Amazon Alexa device sold separately)

Google Assistant Built-in

Yes
Amazon Alexa Built-in

Yes

Apple AirPlay 2/HomeKit Compatibility

Yes
Intelligent Voice Recognition

Yes

Home Dashboard

Yes

SMART TV

Operating System

webOS® 6.0

LG Channels

Yes
LG Content Store (App Store)

Yes

Full Web Browser

Yes
Sports Alert

Yes

AUDIO

Speaker System

2.0 ch

Output Power

20W (10W per Channel)
Speaker Direction

Down Firing

AI Sound Pro/AI Sound

AI Sound
Audio Codec

AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X

Bluetooth Surround Ready

Yes
LG Sound Sync

Yes

CONNECTIVITY

Wi-Fi® Standard

Wi-Fi Certified 802.11ac

Bluetooth® Support

Version 5.0
HDMI-CEC (Simplink)

Yes

TV Tuner

ATSC, Clear QAM
Mobile Connectivity

Yes

INPUTS & OUTPUTS

HDMI Input

2 (Side)

Audio Return Channel (ARC)

eARC (HDMI 2)
USB Ports (v 2.0)

1 (side)

Ethernet Input

Yes
Digital Audio Output (Optical)

Yes

POWER

Power Supply (Voltage, Hz)

AC 120V~ 50/60 Hz

Standby Power Consumption

Under 0.5W

DIMENSIONS/WEIGHTS/UPC

TV Dimenions with Stand (WxHxD)

1235 x 776 x 231 mm / 48.62” x 30.55” x 9.09”

TV Dimenions without Stand (WxHxD)

1235 x 715 x 57.5 mm / 48.62” x 28.15” x 2.26″
Packaging Dimensions (WxHxD)

1420 x 810 x 162 mm / 55.91” x 31.89” x 6.38”

Stand Dimension (WxD)

991 x 231 mm / 39.02” x 9.09”
TV Weight with Stand

14.2kg / 31.31 lbs

TV Weight without Stand

14kg / 30.86 lbs
Packaging Weight

19.2kg / 42.33 lbs

VESA Mounting (W x H)

300 x 300
UPC

195174007464