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LG UP7700 55″ 4k Smart UHD TV

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  • Real 4K Display
  • webOS® 6.0 & AI ThinQ® w/ Magic Remote
  • Active HDR, Filmmaker Mode™, Bluetooth Sound Ready
  • Netflix, Apple TV+, Disney+, Prime Video, LG Channels
  • Google Assistant & Alexa Built-in, Apple Airplay 2/Homekit

STORE PICKUP ONLY

$699.99 $800.00

Real 4K UHD.
Unreal immersion.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)

This isn’t just big.
It’s epic.

LG UHD TV combines 4K picture quality with an incredibly large screen to deliver an all-new level of immersion.
In a living room, there is a large screen TV displaying an image of a big whale in the sea.
*The TV stand in the image may vary from the actual product.
The Prime Video logo, the Netflix logo, the Disney+ logo, the Apple TV logo are arranged horizontally in the black background.

Entertainment

Home to all your favourites

Access the Apple TV app, Disney+, Netflix, and Prime Video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*****Supported service may differ by country.
Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director’s vision brought to life

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.
WATCH THE FULL VIDEO

Play like a boss

Jump into the action. Game Optimizer, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive.

A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video)

*The TV stand in the image may vary from the actual product.
A TV screen displaying a spaceship shooting in a city and LG OLED game optimizer GUI on the left that adjusts game setting.

Game Optimizer

Quick and easy game setup

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.
A knight in an armor with a sword and a dragon blowing out fire are facing each other. On the image, there are texts of Conventional on the upper left, LG UHD TV on the upper right, and a HGiG logo on the bottom right.

HGiG

Immerse yourself in the game

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.
A close up of a player playing a bike racing game on a TV screen.

Low Input Lag

Complete control without delay

LG UHD TVs allow users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you’re in the stadium. Bluetooth Surround Ready lets you experience the game as though you’re right on the sidelines. And with Sports Alert you’ll always know when your favourite teams are playing.
A TV screen playing a video of a soccer player making a goal during a soccer game. (play the video)
*The TV stand in the image may vary from the actual product.
A man and a woman clinking glasses on a TV screen while sports alerts being notified

Sports Alert

Never miss your team play

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favourite teams, start times, and scores — even while you’re watching other content.
*Usage may vary by country.
A family sitting on a couch watching soccer on TV

Bluetooth Surround Ready

A clear home advantage

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.
*Speakers sold separately.

Enhance Your Interior

Add UHD to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.
A luxury living room with a TV displaying an aerial view of woods in red.
*The TV stand in the image may vary from the actual product.
Quad Core Processor 4K

Enhance everything you watch

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality.
A TV screen displaying a port city where buildings are painted in multiple colors and little boats are anchored in long and narrow harbor.
AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

A TV screen showing various contents listed and recommended by LG ThinQ AI

Core functions of magic remote control shown in pictogram

New Magic Remote

More like a magic wand

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.
*Magic remote availability differs by country.
This card describes voice commands. LG ThinQ AI logo, Hey Google logo, and Amazon Alexa logo were placed.

Voice Command

Your central hub of convenience

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Voice Command availability may vary by products and countries
*This product does not include an antenna or the cables to connect an antenna or external devices.
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